Legal
Cookie Policy
Last updated: 19 March 2026
1. Who we are
This Cookie Policy applies to the website fernandflow.co.uk (the “Website”), operated by MAD & CO X LIMITED, trading as Fern & Flow Hair.
Registered office: 32 Eglington Drive, Wainscott, Rochester, England, ME3 8BF
Company registration number: 11336967
Salon address: 278 High Street, Beckenham, BR3 1DY
Email: hello@fernandflow.co.uk
We are committed to protecting your privacy and being transparent about how we use cookies and similar technologies on our Website.
2. What are cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work efficiently and to provide information to website owners.
Cookies do not contain any information that personally identifies you, but personal data that we store about you may be linked to the information stored in and obtained from cookies.
3. Types of cookies we use
We use the following categories of cookies on our Website:
Strictly necessary cookies
These cookies are essential for the Website to function correctly. They enable core features such as security and accessibility. Because they are strictly necessary, they cannot be disabled through our cookie consent tool. They do not store any personally identifiable information.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| ff_cookie_consent | fernandflow.co.uk | Stores your cookie preferences to avoid showing the consent banner on every page visit. | 1 year | localStorage |
Analytics cookies
With your consent, we use Google Analytics 4 (GA4) to collect anonymous data about how visitors use our Website — such as which pages are visited most frequently and how users navigate the site. This helps us improve the experience for our visitors. No personally identifiable information is collected or shared with Google for advertising purposes.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| _ga | Google Analytics | Registers a unique ID used to generate statistical data on how a visitor uses the Website. | 2 years | HTTP Cookie |
| _ga_F04F4EWVVK | Google Analytics | Used by Google Analytics 4 to persist session state across page requests. | 2 years | HTTP Cookie |
For more information on how Google processes data, please review Google’s Privacy Policy and Google Analytics data safeguarding.
4. Legal basis for using cookies (UK GDPR)
Under the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations 2003 (PECR):
- Strictly necessary cookies are used on the basis of our legitimate interests in operating a functional and secure website. No consent is required for these.
- Analytics cookies are only placed on your device with your prior, freely given, and informed consent. You may withdraw this consent at any time by clicking "Cookie Settings" at the bottom of any page.
5. Managing your cookie preferences
When you first visit our Website, a cookie consent banner will appear at the bottom of the screen. You can choose to:
- Accept all cookies — enables both strictly necessary and analytics cookies.
- Decline — only strictly necessary cookies will be used.
- Manage settings — allows you to toggle analytics cookies on or off individually.
Your preferences are saved in your browser’s localStorage under the key ff_cookie_consent. You can change your preferences at any time by clearing your browser data or contacting us at hello@fernandflow.co.uk.
6. Browser-level cookie controls
Most web browsers also allow you to control cookies through their settings. You can set your browser to refuse some or all cookies, or to alert you when cookies are being placed. Please note that disabling cookies may affect the functionality of our Website. For guidance:
You can also opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on.
7. Third-party cookies
Our Website may contain links to third-party websites (for example, our booking system at book.getslick.com and our Instagram profile). Please note that this Cookie Policy does not apply to those third-party websites. We encourage you to review the privacy and cookie policies of any third-party sites you visit.
8. Changes to this policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our practices. When we do, we will update the “Last updated” date at the top of this page.
We encourage you to review this policy periodically to stay informed about how we use cookies.
9. Contact us
If you have any questions about this Cookie Policy or how we use your data, please contact us:
MAD & CO X LIMITED (trading as Fern & Flow Hair)
278 High Street, Beckenham, BR3 1DY
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection matters.